The best Case Studies are the ones that demonstrate real results, and it’s hard for me to show better results than one of my own businesses. Even though this is a company I own and operate, I thought it would be more helpful since I can show the financial impact that cold email has had. So not only can I show the campaign results, but the meetings booked and how many of those meetings I closed as well.
Pixel Painters, that’s my productized services business. Our mission is to provide unlimited graphics for churches, brought to life by dedicated designers. But, let’s dive into how I amplified the reach of my services without having to rely on costly advertising methods such as Facebook and Google Ads.
I decided to leverage the power of cold email campaigns. After thorough research, I gathered a highly-targeted list consisting of 28,435 prospective leads, each one mirroring my ideal customer profile perfectly. It was a substantial endeavor, fine-tuning the message and the targeting strategy required immense dedication. However, perseverance is the key to success.
Over the years, I have been consistently emailing this carefully curated list. Out of these cold emails, 3,337 recipients responded positively. From these responses, 173 prospects were interested enough to book a meeting. And remarkably, 96 of these meetings transformed into sign-ups for my monthly service.
Each of these 96 clients contributed $24,912 in lifetime value to Pixel Painters. In total, this added an incredible $2,391,552 to the business. This outstanding achievement demonstrates the immense potential of an effectively executed cold email campaign.
The best part of this journey was that it allowed me to focus on the core aspect of Pixel Painters – crafting beautiful graphics for churches. As the business grew, I was able to expand my team to eight members, while spending only about 5 hours a week on managing the business. These 5 hours primarily involved attending meetings scheduled through my email campaigns.
This is the story of Pixel Painters’ success, a blend of strategic targeting, continuous optimization, and the power of cold email outreach. It underlines what a well-structured cold email campaign can achieve. If you’re interested to learn more, I’m always available to chat.